Get Charmed

Get Charmed is a customizable jewelry brand I founded to give customers the ability to design one-of-a-kind charm bracelets through an interactive online shopping experience. The brand’s signature feature — the Virtual Charm Builder — allows customers to mix and match charms, bracelet styles, and layouts in real time, creating a seamless, personalized buying journey that stands out in the accessories market.

I led the entire brand development process, including concept creation, branding, packaging design, e-commerce website development, and digital marketing strategy. I designed and built the Shopify site with the integrated charm builder tool, ensuring it was both mobile-optimized and visually engaging. I also developed all product photography, visual identity elements, and brand aesthetics, positioning Get Charmed as a playful yet elevated accessories brand for women ages 18–25.

The brand quickly gained traction on social media, reaching over 100,000 organic impressions on TikTok within the first month through trend-based short-form content. These videos not only showcased the products but also highlighted the customization experience, increasing customer engagement and driving sales. By combining creative product presentation with e-commerce functionality, I established a brand experience that feels personal, interactive, and shareable.

From product design to digital experience, Get Charmed represents my ability to blend interactive technology, brand storytelling, and direct-to-consumer marketing to create a fully customized shopping journey that converts.