Hails
Founded a sustainable, USA-made clothing brand that generated $10K+ in revenue within the first 3 months through organic marketing. Built the full brand identity, Shopify store, and content strategy, reaching 1M+ organic impressions across social platforms.
Hails is a sustainable and ethical clothing brand I founded in 2022 with the vision of redefining everyday luxury through timeless design and quality craftsmanship. Every garment is ethically made in the United States using premium, eco-conscious materials, with a focus on versatile pieces that last. In the first three months after launch, Hails generated over $10,000 in revenue organically, leveraging a targeted content strategy and intentional brand positioning to attract a loyal Gen Z and millennial customer base.
Under my creative direction, I developed the complete brand identity — from concept, visual design, and tone of voice to photography direction, website design, and marketing strategy. I built the e-commerce platform on Shopify, created product descriptions optimized for SEO, and crafted social media content that has reached over 1 million organic impressions to date. Strategic use of Instagram, TikTok, and Pinterest grew brand awareness rapidly, resulting in thousands of engaged followers and consistent repeat customers.
Beyond digital growth, I implemented a multi-channel revenue model that includes direct-to-consumer sales, wholesale outreach to sustainable boutiques, and planned collaborations with like-minded brands. Every collection is intentionally designed, with styles that balance sophistication and wearability, drawing inspiration from East Coast luxury, sporty Ivy League heritage, and coastal living. By blending design-led creativity with data-driven marketing, Hails has established itself as a young brand with the infrastructure and vision to scale into a recognized leader in sustainable luxury fashion.