NESAIM

New England Safety Infrastructure and Management (NESAIM) is a construction safety materials and logistics company specializing in equipment rentals, sales, and services for highway and job site safety. I was contracted to design and develop their website to modernize their online presence and clearly communicate their capabilities to prospective clients.

I led the full web design and development process, starting with brand-aligned wireframes and a clean, functional layout that made it easy for customers to navigate services and request quotes. I created dedicated service pages for their offerings — including attenuator trucks, traffic control devices, smart work zone technology, and safety inspection boats — ensuring the content was search-engine optimized for industry-specific keywords.

The design incorporated a professional, safety-forward aesthetic with clear typography, high-contrast visuals, and intuitive calls-to-action, creating an interface that reflects NESAIM’s reliability and expertise. I also optimized the site for mobile responsiveness and fast loading speeds, enabling better user experience for on-the-go contractors and project managers.

By delivering a polished, functional website, I helped position NESAIM as a trusted, professional leader in construction site safety, ensuring their digital presence matched the scale and quality of their operations.